Semiotics and Verbal Texts: How the News Media Construct a by Jane Gravells

By Jane Gravells

This publication deals an cutting edge method of analysing written texts, grounded in rules of semiotics. Envisaging complete information media representations as ‘signs’, and utilizing the real-world instance of the BP Deepwater Horizon situation, the writer demonstrates how company crises are built via language. Gravells identifies styles of language which convey a development from one form of ‘current information’ illustration to another type of insurance. This assurance positions the challenge as having symbolic and traditional that means inside of assorted social contexts, together with the humanities, enterprise and the surroundings. utilizing a wealth of examples from the BP tale to demonstrate her functional study technique, Gravells attracts ‘language maps’ of other levels of the obstacle illustration, displaying how an early ‘iconic’ section of illustration strikes via an ‘indexical’ to a ‘symbolic’ section, and tasks a go back to a ‘naturalised icon’. This ebook could be of curiosity to researchers and scholars of semiotics, these exploring learn equipment and linguists with an curiosity in enterprise and media communications.

Show description

Read more

Censored 2015: The Top Censored Stories and Media Analysis by Mickey Huff, Andy Lee Roth

By Mickey Huff, Andy Lee Roth

Each year due to the fact 1976, undertaking Censored, our nation's oldest news-monitoring group—a university-wide venture at Sonoma nation college based by way of Carl Jensen, directed for a few years through Peter Phillips, and now lower than the management of Mickey Huff—has produced a Top-25 checklist of underreported information tales and a booklet, Censored, devoted to the tales that should be most sensible positive aspects at the nightly information, yet which are lacking as a result of media bias and self-censorship.

A perennial favourite of booksellers, lecturers, and readers in every single place, Censored is among the most powerful life-signs of our present collective wish to get the scoop we voters need--despite what giant Media tells us.

Show description

Read more

Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg

By Marc Steinberg

Untangles the internet of commodity, capitalism, and paintings that's anime

In Anime's Media combine, Marc Steinberg convincingly exhibits that anime is way greater than a method of eastern animation. past its quick type of cartooning, anime is additionally a distinct mode of cultural creation and intake that resulted in the phenomenon that's this present day referred to as "media mix" in Japan and "convergence" within the West.

According to Steinberg, either anime and the media combine have been ignited on January 1, 1963, whilst Astro Boy hit jap television monitors for the 1st time. subsidized by way of a chocolate producer with savvy advertising and marketing talents, Astro Boy speedy grew to become a cultural icon in Japan. He used to be the poster boy (or, in his case, "sticker boy") either for Meiji Seika's candies and for what may perhaps take place while a goggle-eyed sketch baby fell into the keen clutches of artistic retailers. It was once just a brief step, Steinberg makes transparent, from Astro Boy to Pokémon and beyond.

Steinberg lines the cultural family tree that spawned Astro Boy to the modifications of jap media tradition that followed—and ahead to the much more profound advancements in worldwide capitalism supported by way of the flow of characters like Doraemon, hi Kitty, and Suzumiya Haruhi. He info how convergence was once sparked by way of anime, with its astoundingly extensive promoting of pictures and its franchising throughout media and commodities. He additionally explains, for the 1st time, how the increase of anime can't be understood properly—historically, economically, and culturally—without greedy the critical position that the media combine performed from the beginning. attractive with movie, animation, and media experiences, in addition to analyses of purchaser tradition and theories of capitalism, Steinberg bargains the 1st sustained learn of the japanese mode of convergence that informs worldwide media practices to today.

Show description

Read more

Social Media für das erfolgreiche Krankenhaus by Marc Däumler, Marcus M. Hotze

By Marc Däumler, Marcus M. Hotze

Facebook oder Türschild? – Beides!

Souveräner und effizienter Umgang mit fb, Twitter, Youtube, Google+, Flickr, Xing – zur Steigerung von photo und Bekanntheit.

Der eigene Auftritt

  • Schnell einrichten
  • Professionell, effektiv und erfolgreich pflegen
  • Welche Zielgruppen gibt es und wie werden diese angesprochen?
  • Wie finde ich bei Bedarf einen geeigneten Dienstleister?
  • Wohin geht der Trend?

Leitfaden für Einsteiger - mit Zusatzwissen für den Fortgeschrittenen

  • „Fahrpläne“: Schritt für Schritt Anleitung mit jeweiligem Zeitbedarf
  • Typische „Stolpersteine“
  • Wichtige Rechts-Tipps
  • Spezielle PR-Tipps

Je nach Anspruch und Zeitbudget werden zwei Varianten vorgeschlagen

  • „Speed“: Korrekt, aber nicht elegant
  • „Perfekt“: optimum in Inhalt und Auftritt

Zahlreiche Checklisten zur Vorbereitung, Umsetzung und Erfolgskontrolle.

Der eigene Auftritt

  • Schnell einrichten

Professionell, effektiv und erfolgreich pflegen

  • Welche Zielgruppen gibt es und wie werden diese angesprochen?
  • Wie finde ich bei Bedarf einen geeigneten Dienstleister?
  • Wohin geht der Trend?
  • Leitfaden für Einsteiger - mit Zusatzwissen für den Fortgeschrittenen

    • „Fahrpläne“: Schritt für Schritt Anleitung mit jeweiligem Zeitbedarf
    • Typische „Stolpersteine“
    • Wichtige Rechts-Tipps
    • Spezielle PR-Tipps

    Je nach Anspruch und Zeitbudget werden zwei Varianten vorgeschlagen

    • „Speed“: Korrekt, aber nicht elegant
    • „Perfekt“: optimum in Inhalt und Auftritt

    Zahlreiche Checklisten zur Vorbereitung, Umsetzung und Erfolgskontrolle.

    Show description

    Read more

    Mass Media in a Changing World (2nd Edition) by George Rodman

    By George Rodman

    This attractive new textual content introduces scholars to the realm of media via a distinct constitution that makes the fabric simply intelligible and significant to their lives. every one bankruptcy is split into three-part narrative sections: heritage, undefined, and controversy. Mass Media in a altering World is the tale of the place the media got here from, why they do what they do, and why these activities reason controversies.

    Show description

    Read more

    Otitis Media - A Medical Dictionary, Bibliography, and by Icon Health Publications

    By Icon Health Publications

    This can be a 3-in-1 reference ebook. It supplies a whole scientific dictionary masking 1000s of phrases and expressions in relation to otitis media. It additionally supplies huge lists of bibliographic citations. eventually, it offers info to clients on how you can replace their wisdom utilizing quite a few net assets. The publication is designed for physicians, clinical scholars getting ready for Board examinations, clinical researchers, and sufferers who are looking to familiarize yourself with learn devoted to otitis media. in the event that your time is efficacious, this booklet is for you. First, you won't waste time looking out the web whereas lacking loads of suitable info. moment, the ebook additionally saves you time indexing and defining entries. eventually, you won't waste time and cash printing enormous quantities of websites.

    Show description

    Read more

    Streaming: Movies, Media, and Instant Access by Wheeler Winston Dixon

    By Wheeler Winston Dixon

    Movie shares are vanishing, however the iconic photographs of the silver monitor remain―albeit in new, sleeker codecs. this day, audience can immediately circulation videos on televisions, desktops, and smartphones. long gone are the times whilst motion pictures may well merely be visible in theaters or rented at video shops: videos are actually available on the click on of a button, and there are not any reels, tapes, or discs to shop. Any movie or exhibit worthy holding can be gathered within the digital cloud and accessed at will via providers like Netflix, Hulu, and Amazon Instant.

    The video clips have replaced, and we're altering with them. The methods we speak, obtain info, trip, and socialize have all been revolutionized. In Streaming, Wheeler Winston Dixon finds the optimistic and unfavourable outcomes of the transition to electronic formatting and distribution, exploring the ways that electronic cinema has altered modern filmmaking and our tradition. Many execs and viewers participants suppose that the hot structure essentially alters the paintings, whereas others laud the liberation of the relocating snapshot from the "imperfect" medium of movie, saying that it's either inevitable and fascinating. Dixon argues that the switch is neither sturdy nor undesirable; it's easily a fact.

    Hollywood has embraced electronic creation and distribution since it is less complicated, quicker, and less expensive, however the displacement of older know-how won't come with out controversy. This groundbreaking publication illuminates the demanding situations of maintaining media within the electronic age and explores what stands to be misplaced, from the wealthy colorings of conventional movie shares to the vintage videos that aren't ecocnomic sufficient to provide in streaming codecs. Dixon additionally investigates the monetary demanding situations of the recent distribution version, the incorporation of latest content material reminiscent of webisodes, and the difficulty of possession in an age whilst businesses have the facility to tug bought goods from customer units at their very own discretion.

    Streaming touches on each element of the shift to electronic construction and distribution. It explains not just how the recent expertise is affecting videos, tune, books, and video games, but in addition how immediate entry is completely altering the behavior of audience and influencing our tradition.

    Show description

    Read more