By Fiona MacDonald
This booklet explores the ways that notions of adolescence are being encouraged by means of a quickly increasing consumer-media tradition within the 21st Century. it's been argued that new phases of early life are being created and outlined through children’s function as shoppers. the idea that of ‘tween’, women elderly among nine and 14, has generated the best debate. whereas the myth global of ‘tween’ bargains ladies an area to style a tender, female id it's been commonly argued that the consumer-media’s messages strain tween ladies to devour and undertake hugely sexualised appearances and behaviours.
The writer considers how the artwork of intake for ‘tween’ ladies is intrinsically associated with their wish for independence and belonging, and the way their intake is interwoven with different very important social and cultural affects.
The ebook could be of curiosity to students and scholars within the fields of early life and formative years experiences, Cultural experiences, Feminist and Women’s experiences and Sociology.
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Extra resources for Childhood and Tween Girl Culture: Family, Media and Locality
Pugh describes this as the parent’s ‘social antennae’ which enables them to be sensitive to the tweens’ desires. This is in turn influenced by the cultural norms and practices of the local community and groups in their ‘social location’. Recognising the emotional significance of a product to their pre-teen daughter can influence a parent’s consumption decision and assist the child to participate in their own social worlds, or not. BEYOND GLOBAL: THE LOCAL, SOCIAL WORLDS OF PRE-TEENS The speed and reach of the consumer media implies that the pre-teen girl lives in a globalised, almost placeless, environment, yet these explorations often leave out the ongoing significance of place in young people’s lives (Nayak 2003; Nayak and Kehily 2013; NSW Commission for Children and Young People 2005).
So that’s why they wear their shorts all the time. The girls have obviously discussed their uniforms and have made a decision for conformity to ensure no-one looks different on any given day (Field Notes). Susan’s clarification of my observation revealed the complex considerations that can be hidden behind the compulsory nature of school uniform. The decision to wear shorts created a norm for this group which they adhered to throughout the year (Pomerantz 2008). Clearly the wearing of school shorts was not exclusive to this group of girls; however, they had chosen this item to demarcate their friendship group from the other girls.
These messages are evident on TV and across the Internet, in song lyrics and music videos. You see it in movies, electronic games, and clothing stores. They are powerful messages. Some of these messages encourage the sexualisation of girls from a very early age, before they are emotionally and physically ready (APA 2007). The reports and investigations focused on the sexualisation of girls of all ages and their apparent vulnerable state. Concerns about the pre-teen age group were specifically highlighted by the Australian Senate who declared this group of girls to be the most vulnerable in Australian society, requiring greater protection by the government (The Senate 2008).