Content Everywhere by Sara Wachter-Boettcher

By Sara Wachter-Boettcher

retail quality

Care approximately content material? greater replica isn't sufficient. As units and channels multiply—and as clients count on to narrate, proportion, and shift info quickly—we want content material that could move extra locations, extra simply. content material all over can assist you cease growing fastened, single-purpose content material and begin making it extra future-ready, versatile, reusable, practicable, and significant at any place it must go.

Review

The internet has moved past the computing device, and our content material needs to persist with. via a large point of view, transparent language, and a military of useful feedback, Sara Wachter-Boettcher courses us throughout the demanding situations we are facing. --Ethan Marcotte, writer, Responsive net Design

The publication you're keeping is magic. It cuts via the entire noise surrounding based content material and provides instantly helpful how you can flip your content material from a host of scattered pages right into a powerful, versatile mesh that's prepared for numerous new makes use of. And the simplest half? Wachter-Boettcher walks you thru the entire reasoning and all of the sub-steps of this technique with out ever wasting sight of the genuine aim: to create and keep energetic, worthwhile content material for people. If you're trying to find a lucid advisor to the hot demanding situations content material publishers face, you won't discover a higher one than this. --Erin Kissane, writer, the weather of content material technique, and editor, Contents

Website, app, social media--and extra. huge reveal, pill, smartphone--and extra. Are you writing and rewriting for these types of diversified channels and units? cease. Get this ebook. Sara Wachter-Boettcher can provide useful recommendation in an easy-to-read variety with plenty of examples. She'll assist you write as soon as, structuring your content material to achieve success anyplace and but it seems to be. --Janice (Ginny) Redish, writer, Letting pass of the Words-Writing websites that Works

About the Author

Sara Wachter-Boettcher is an autonomous content material strategist dependent in Lancaster, Pennsylvania, the place she is helping consumers cease developing never-ending content material and begin construction recommendations which are sustainable, significant, and future-ready. She obtained this fashion after stints as a journalist, copywriter, and internet author, in which she grew to become more and more disenchanted with the chaos ordinarily present in websites tasks. In 2008, she introduced the content material method perform at her previous organization, Off Madison Ave, and commenced operating heavily with IA and UX groups to construct a greater manner ahead. Sara is the editor in leader for an inventory aside journal, the place her writing has additionally seemed. She additionally contributes to Contents and blogs sporadically on her own website, sarawb.com. you can find the place she'll be talking subsequent on Lanyrd.

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Extra resources for Content Everywhere

Example text

And of course, we just need to learn to enjoy the process of getting inside the content and building new forms, and find fulfillment in producing an integrated, living whole. 34 Chapter 3 What about the content itself? How does it stay alive as you break it apart? Modeling is the study of some real object, so that it can be represented in another medium. For example, “sketching” is primarily a technique for discovering an object’s underlying structure. You “see” better when you sketch. You become aware of the elements that make up your subject, so that when they “create” the art, you already understand what holds it together—what to put in, and what to leave out.

But also information architects, user experience designers, developers, search engine marketers, writers, editors, new media publishers, and anyone whose role it is to create a digital space where content can exist and thrive—where audiences can find it, use it, learn from it, share it, and love it. Framing the New Content Challenge 15 Chapter 2 Building a Way Forward Tracing Our Lineage Putting the Pieces Together Progress, Not Perfection 18 22 24 F uture-ready, adaptable, flexible content requires a new framework, but take heart: You needn’t start from scratch.

Moreover, you’ll likely always need different interface copy for different purposes. 5 Turning Types into Elements Establishing your content types sets the stage for the next step in breaking your content down: identifying the dimensions of each one. To do this, you need to know which elements exist in a given type of content, and whether they’re complete. A good way to start this process is to evaluate your content through a user’s perspective first: What do they see, and how do they perceive the information?

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