Corporate Culture and Environmental Practice: Making Change by Jennifer Howard-Grenville

By Jennifer Howard-Grenville

'Jennifer Howard-Grenville has prepare a well timed and glowing narrative of environmental advocacy inside of a hugely winning, good controlled and technically subtle association. company tradition and Environmental perform is wealthy in ethnographic aspect and beautifully telling of the struggles structurally marginalized environmental experts participate in while attempting to stability quick price, time table and creation objectives with long term social and environmental dangers. a mix of Mary Douglas, Karl Weick and Charles Perrow, this can be a needs to learn for college kids of enterprises in addition to the remainder of us who fear concerning the destiny of the planet.' - John Van Maanen, Massachusetts Institute of expertise, US 'Jennifer Howard-Grenville has hit the nail at the head - know-how isn't the explanation for our environmental difficulties; tradition is. In company tradition and Environmental perform , she deftly indicates us that the norms and practices that consultant the best way we predict approximately our courting with the average atmosphere are the severe element at which to appreciate the advance of the applied sciences that facilitate that interface. Written from first-hand studies, this ebook is a considerate and revealing glimpse into the tradition of a firm that in simple terms an comprehensive organizational student can provide.' - Andrew J. Hoffman, collage of Michigan, US 'Corporate tradition and Environmental perform is a phenomenal research that appears within an organization to appreciate stipulations below which it followed more desirable environmental practices. It makes a persuasive case for now not modeling agencies as unitary actors. This cautious and well-written examine could be invaluable to either environmental coverage students and practitioners.' - Aseem Prakash, collage of Washington, US 'This e-book breaks new flooring in knowing the widely tough technique of promoting peripheral, hence, environmental or sustainability projects to the mainstream tradition of an organization. to people who search to be switch brokers, it deals robust principles towards good fortune for such intentions. yet this publication isn't just for these at the ''outside'' of the mainstream; it bargains classes for somebody looking swap, even on the top.' - John R. Ehrenfeld, former Director, MIT know-how, enterprise, and setting application, US 'Although a lot has been written approximately how enterprises care for environmental difficulties, few books delve into the inner-workings of an organization looking to care for environmental calls for as deeply as company tradition and Environmental perform . via first-hand statement, Howard-Grenville presents specific insights into the cultural elements that form environmental administration judgements in a massive semiconductor production enterprise. by means of reading these judgements via a framework that relates inner and exterior components, she offers a brand new cultural standpoint on company environmental practices that are supposed to be of robust curiosity to either company leaders and scholars of company environmental management.' - Dennis A. Rondinelli, college of North Carolina-Chapel Hill and Duke collage, US 'Culture - styles of which means and linked activities - speaks volumes approximately what concerns and what does not. Jennifer Howard-Grenville's research describes how company tradition permits organizational swap in a few cases, or blocks it in others. because the want for company reaction to more and more important environmental matters looms extra vital, we'd like swap types to assist businesses adapt to new realities. This examine is key interpreting for students and practitioners who care concerning the future.' - Jim submit, Boston college, US 'I came across the writing type

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Grounded theory is an approach used to discover theory from data, rather than to disprove a priori hypotheses using data. In a grounded theory approach, coding of data and its analysis are performed jointly, with new data being constantly compared to earlier data to generate plausible categories and hypotheses (Glaser and Strauss, 1967). 3. For the first project I had only two interviews and could not obtain enough other interviews and archival documents to corroborate the information obtained in the interviews.

I was a member of a small group (EnviroTech)1 formed within a few years of my fieldwork period. The group had been created to focus on potential environmental issues associated with future manufacturing processes. The intern role was a natural one from which to conduct participant observation as I was an accepted, yet temporary, member of the organization and others expected me to observe, question, and learn about their practices. As a participant, and not merely an observer, I had unique access to the member experience.

Over the course of my time in EnviroTech, I took on a number of new projects opportunistically as my manager or I saw a need for someone to represent our group. This helped to expose me to the broadest possible range of the activities of my group, and its interactions with Tech and other groups. Although my small group was dispersed between three geographical locations in the US, I spent the majority of my time at a single location. I worked in the building occupied by Chipco’s Tech (manufacturing process technology development) group.

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